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The Inside


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Overview Applications Behavioural
Scales
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Motives, Values, Preferences Inventory

The Inside Scales and Interpretation

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Recognition Desire for attention, approval and praise.
Power Desire for success, accomplishment, status, competition and control
Hedonism Desire for fun, pleasure and recreation.
Altruism Concern about the welfare of others and contributing to a better society.
Affiliation Desire for enjoyment of social interaction.
Tradition Concern for established values of conduct.
Security Desire for certainty, order and predictability in employment and finance.
Business Interest in business and material success.
Culture Interest in art, music and other forms of creative expression.
Rationality Desire for knowledge and preference for analytical problem solving.
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