MVPI Scales

Recognition Desire for attention, approval and praise
Power Desire for success, accomplishment, status, competition and control
Hedonism Desire for fun, pleasure and recreation
Altruism Concern about the welfare of others and contributing to a better society
Affiliation Desire for enjoyment of social interaction
Tradition Concern for established values of conduct
Security Desire for certainty, order and predictability in employment and finance
Business Interest in business and material success
Culture Interest in art, music and other forms of creative expression
Rationality Desire for knowledge and preference for analytical problem solving